Gamberini: why I put my surname on a bag — and put all of Bologna inside it.

When it came time to name my brand, I didn't hesitate for a second. I could have invented something international, evocative, meticulously planned. I chose my surname.

A Name That's an Address

In Bologna, Gamberini isn't just a surname. It's a word that evokes the city center streets, the cafes under the porticos, that gentle industriousness that's in this city's DNA. Choosing Gamberini was my way of declaring, without filters, where I come from. Anyone holding one of my bags carries a piece of Bologna with them—the oldest academic city in the world, with its layered culture and its understated elegance.

The Responsibility of a Signature

Putting your surname on a product is an act of courage. It means personally guaranteeing every stitch, every piece of leather chosen, every bag that leaves Simone's workshop in San Mauro Pascoli.

It's not marketing: it's a pact. With those who choose Gamberini, with the city that shaped me, with my roots.

Tradition in Motion

Being Gamberini today means honoring the past—the history of this Bolognese family—with an eye towards the future. The challenge is to make a historic name contemporary, transforming it into a synonym for innovation without betraying its soul.

Because, in the end, trends don't last. It's stories that have a first and last name.